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Our Concept

“An Odd Tale”

A curated platform of artists and designers from the Middle East and North Africa


The works we carefully select and present, reflect and celebrate the local visual narratives of our vibrant region; but while the works we craft and curate inhale from the stories we inherited and those we experience every day, our artists and designers aspire to meet the requisites of global markets.

Reflecting our philosophy, our aesthetic is meant to resonate across borders. It presents an eclectic fusion of the spontaneous and the sensible, the authentic and the inventive, the personal and the universal.


About the name

Aware that the region we represent is subject to many narratives, both positive and negative, we carefully chose the name “An Odd Tale” to tell a story that reflects and emphasizes our particularity as a brand and as a region.