Our Story


Creative Partners 

The Stories of many talented Artists and Designers are Found Here.

Meet the Creative Entrepreneurs that Bring you not only Outstanding Unique 
Pieces, but also a Tale to Tell.

We partner with diversified experts to provide customized art consultancy,

pulling together the knowledge of various experts in art, culture and design 

to bolster the capacity of our sister companies specialized in strategy consultancy and project management. 




 “We founded An Odd Tale with hopes of providing positive tales about a region that had lots of contradictory tales.  We aim to create a flagship boutique that presents stories about and from this region, emphasizing its talents and bringing out the oddly beautiful details of our region.  Our goal is to craft in everyone’s mind an image of beauty about this often-misunderstood region through its own talents and never-ending visual narratives; presenting to the world the beauty of a region brimming with emotions, stories, challenges, and traditions."

A socially responsible and forward-thinking enterprise, An Odd Tale is dedicated to help talents grow beyond their traditional markets and create sustainable living for artists and designers in the region. 

We devote significant effort in supporting artists and designers with noble causes behind their works. We go above and beyond to support our community and give back to our society. From designs with an environmental value to those with community and cultural value, our team passionately seeks sustainable projects and ventures towards a better tomorrow.


Meet Amal


“I lived in different countries in different periods of my life and met a diversity of people from various cultures, providing numerous perspectives. This made me realize that there is not enough cultural understanding in the world and that West Asia and North Africa  region feels this the most due to a variety of factors. We, at An Odd Tale, want to represent the diversity in the world we live in through art and design. We seek to help create a world that appreciates inclusiveness as one that is stronger, more innovative, and more peaceful to live in.” 

My name is Amal. I come from West Asia, a region with a rich history and broad diversity. My career track is very diverse: I've worked in managing institutions across different industries and have lived in Egypt, Lebanon, the United States, Canada, and United Arab Emirates. I spent years working in the pharmaceutical industry, then pivoted, pursuing an executive MBA degree while holding a full-time job and caring for my family. After completing my E-MBA, I started a consulting company that exposed me to a variety of industries. All along, my love of art had been a constant and I dreamt of being engaged in the art world, a passion I did not have the time or courage to pursue earlier as a mother with young children and a career. The stars aligned when my business experience coalesced with my higher education just around the time my children grew up and left to pursue their own careers around the world.  That was when I decided to venture into the world of art. I employed my life learnings and business knowledge to tap into my passion and engage artists and designers, giving them their own space by starting An Odd Tale.  


About the name

Aware that the region we represent is subject to contradictory narratives, we carefully chose the name “An Odd Tale” to tell a special story, reflecting and emphasizing our particularity as a region and as a brand. As we take the everyday to a level of celebration, we seek to make a statement about the enormity of small things, and the beautiful and artistic oddity of the normal in an often-tumultuous area with a nonetheless evocative tale to tell.


Enjoy an Eclectic Experience

Our eclectic boutique puts superior quality art and design pieces from West Asia and North Africa at your fingertips to meet your specific needs and preferences, reflecting and celebrating the local visual narratives of our vibrant region; and allowing you to love and appreciate our world's diversity.

But while the works we curate inhale from the stories we inherited and those we experience every day, our artists and designers speak a language that can be understood globally.

For art and design lovers, who are proud of this region, its rich history, its precious heritage, and its abundant cultural practices; our various mix of talents will help you find amazing products and art pieces made by gifted artists, designers, and artisans. Helping you enjoy diverse visual narratives all in one place.  We make online shopping as easy as could be, with an enjoyable boutique experience, and a friendly customer service.


Art and Culture Consultancy


An Odd Tale has an art and culture consultancy arm and platform, providing advisory services and an online space to connect the world to art from the Arab world. An Odd Tale collaborates with art specialists from around the Arab world to provide comprehensive well rounded consultations for a variety of clients and has a strong network of artists with which it collaborates in the region.

The experts we collaborate with champion visual art in the West Asia and North Africa and are well known for the below capabilities: